Lytro launched today with some truly innovative technology.
The camera/software startup is so impressive that investors like Andreessen Horowitz threw in $50 million pre-launch.
What's the BFD with this camera?
It has to do with light fields.
And WTF are those?
We'll walk you through everything Lytro can do so you can see the innovation for yourself.
Lytro started as a Stanford PhD dissertation 8 years ago.
Founder Ren Ng was a Stanford student who was frustrated with cameras' limited abilities to capture moments accurately.
He decided to turn his frustration into a 203-page dissertation on light field photography.
Lytro is a camera/software that enables photographers to shoot now and focus later.
Lytro is a new camera/software company that uses light fields to focus on every angle of a photograph once it's snapped, not just the angle the photographer chooses in the moment.
"People often refer to taking a picture as capturing the moment, but conventional photography does not really capture the moment," explains investor Ben Horowitz.
"[With Lytro], once you have captured the moment, you can go back at any time and get the picture that you want. Specifically, after you take the picture, you can refocus, re light, and re-orient the shot.
"Essentially, you can take the picture you wish you would have taken after the fact."
Lytro's camera and technology create "living pictures."
Lytro cameras allow photographers to shoot now and focus later.
Perspectives and depths can be changed with the click of a mouse; Lytro says these instant angle shifts make the photos life-like.
See the rest of the story at Business Insider
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