Fancy a 90% drop in website visitors? This amazing offer could be yours thanks to a wonderful new law about cookies from EU regulators. Yes folks, the people who brought you regulations about the bend in a banana are back!
The new law applies to all EU websites and requires website owners to get a user’s consent before cookies are saved onto a device.
Guess what that means? It means putting something like this on your site:
This is exactly what the UK’s Information Commissioner’s Office has done on its own site. Thus over 90% of site visitors have declined to accept a Google Analytics cookie, thereby disappearing from their analytics, writes marketing site Chinwag. Awesome!
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