Showing posts with label Apps. Show all posts
Showing posts with label Apps. Show all posts

Friday, 24 June 2011

Google Apps highlights – 6/10/2011

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.



Over the last few weeks, we’ve made it easier to see recent interactions you’ve had with people in Gmail, added a set of customization options to Google Calendar and streamlined the discussions feature in Google documents. We also welcomed tens of thousands of new customers, including our largest governmental customer to date.



Gmail’s new people widget

The new people widget in Gmail shows up alongside email conversations and conveniently displays the contact information you have for people included on the message. When you click on someone in the widget, we’ll automatically show you a snapshot of the recent interactions you’ve had together, including email messages, calendar appointments and shared documents.





Calendar appointment slots

You asked and we listened: as of Monday, Google Calendar lets you set up blocks of appointment slots that colleagues, students and customers can reserve online. For example, professors can let students book time during office hours, and accountants can allow clients to make consultation appointments. It’s easy to embed an interactive calendar of your availability on any web page, so others can view and reserve your open appointments.





Default meeting lengths and more print options in Google Calendar

Last week, Google Calendar got two new customization options: adjustable default meeting lengths and new print options. If your typical meeting is longer or shorter than the default 30 minute appointment, you can tailor the default length once and spend less time changing the details of each meeting you create. If you prefer to have a paper printout of your agenda, Calendar now lets you print custom date ranges in addition to the standard day, week and month views.





Improvements to discussions in Google documents

A few months ago we introduced discussions in Google documents, and on Wednesday we improved the way you can converse with collaborators in a document. The discussion pane now shows the snippet of text being discussed, which adds context to each conversation, and you can view document statistics like how many people have recently viewed your document. We also made long discussions more compact by collapsing extended conversations and streamlined the format of email notifications for discussions.





Who’s gone Google?

Businesses and other organizations continue to migrate from legacy communication and collaboration technologies to Google Apps. Summer may be upon us, but Directski.com is preparing to help more people “ski for less” next winter by streamlining their operations with Google Apps. LXR Luxury Resorts & Hotels—with 7,000 employees and 20 hotel and resort properties—is moving to Google Apps to help their staff provide a more enjoyable guest experience. Among other uses, LXR’s human resources team is using video chat to conduct interviews instead of flying remote candidates to Florida.



This week we also gathered in Washington, D.C. with more than 100 government IT leaders to explore how state, local and federal agencies can increase productivity and conserve taxpayer dollars with our cloud-based solutions. As part of the agenda, we took some time to celebrate dozens of agencies that have selected Google Apps in the last few months, including the National Oceanographic and Atmospheric Administration (NOAA). With more than 25,000 employees, contractors and associates who will use Google Apps for email, document collaboration, video chat and more, it’s the largest government agency to move to Google Apps yet.



I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.






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Why Flurry Got It Wrong On Mobile Apps Vs. Web Browsers




Chart Of The Day: U.S. Mobile Apps vs. Web Consumption (Minutes Per Day; June 2011)

The debate between the Web vs. Apps, between HTML5 vs. Native applications, has long been marked by half-truths, spin, and misinformation.


This week the supposed conflict took another false turn.  The app analytics company Flurry put out a press release that alleges that “Mobile Apps [have] Put the Web in Their Rear-view Mirror.” 


This Flurry report is getting a lot of play around the blogosphere. So we decided to look more closely. And it turns out the Flurry methodology here is quite dubious. Flurry compared ComScore panel data which represents the USA population overall (a population that includes the 60% of Americans who do not yet have a smartphone at all) to the users in their own Flurry data set. All of whom by definition use apps, or Flurry can't see them.


Statistics 101. All the light or non-smartphone users in the ComScore data drag down the web per user minutes average. Comparing that to Flurry’s app devotee population is just sleight of hand from there.  It’s comparing apples and oranges.  It's like conducting a survey at a comic book convention and announcing that time spent on comic book reading has passed all other books combined... It's rigged.


Moreover, comparing across totally different data sets down to the precision of minutes is quite "fast & loose" with statistics.


If you look at a rigorous single data set like ComScore MobiLens, for instance, for January to March 2011, 37% of mobile subscribers in the US used Apps, and 39% used a mobile browser. This excludes native games. Browsers are still more universal. And the MobiLens panel shows that 80% of App users also use the mobile web.  Both are growing.


On the larger point in this overbeaten debate between Web vs. Apps, native games are a very special use case.  Games are the most lucrative digital segment right now, and it makes sense that fast-response games can't work well in the browser given the state of mobile overloaded networks. Plus, game developers know that using native SDKs allows seamless in-game purchases on iOS in particular, and that means big monetization advantages.   And a lot of the minutes in Game Apps that Flurry is citing, moreover, are coming from iPod Touch or iPad users who don’t have a wireless plan, and once they leave their home wifi for the school bus, or the restaurant or a waiting room or an airplane, they turn to games for entertainment, and play offline.  But if you leave the games use case, those advantages are less applicable.


Once you go beyond games, which Flurry's data says is 47% of all App minutes, then the Web is winning by a mile.  For blogs, sharing links on twitter and facebook, news, video, sports, adult content, entertainment content, and more categories where fresh daily content is being published, nothing beats the ease and power of browsers to reach a cross-device audience on desktop, mobile, and tablet.  You can't even share a link into a Native App, only out, and only to a URL.  Apps need the web if they link out, or share socially.


A few commentators have tried to sensationalize this study, and in a somewhat misleading way.   Some commentators have said the Flurry stats mean that “apps are winning over html5.” Yet Flurry's definition of Apps can include html5-written, browser-based Apps, like the ones that Facebook's web-based Project Spartan would merchandise.  So App growth does not mean a zero-sum loss for html5.   


I have moderated several panels in the last year on html5 vs native apps, and on the last panel, both CNN digital and Condenast Digital admitted that the page views they get on their mobile web site is an order of magnitude more than the page views on their apps (in part because of the feature phone traffic).   That’s the reality today outside of the gamer world.


We at Skyfire are one of the companies that use Flurry Analytics, and we respect their app tracking platform.  We actually expect better from them on this, but understand why it’s in Flurry’s interest given their emerging App ad network to promote this story.  Ironically, given that Flurry includes Skyfire in its “Communication App” statistics, and given that Skyfire has been downloaded by over 7.5 million users, some of those “app” minutes in their stats are from the Skyfire App… which is a browser!


Long story short, both the web and Apps are here to stay, and both will grow as mobile grows.


This post originally appeared at Skyfire blog.


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