Dear Raven, Why does keyword search volume vary?

Dear Raven,

Is there a reason I would see such a large difference in search volumes between keyword research and SERP Tracker?

Thanks so much.

—Kregg K.

Dear Kregg K.,

Since we have a large number of tools available on our platform, broad terms like “volume” can mean different things depending on the source of the data and the corresponding definition. In this case, SEMRush and Google use the term very differently.

The Research Assistant is powered by SEMRush, which is reporting the “average volume” as if you were search on their tool directly.

The SERP Tracker shows the average volume for local and global monthly searches from Google Adwords.

Google reports the global monthly searches as “the approximate 12-month average of user queries for the keyword on Google search. This data is specific to your Keyword Match Type selection;” SEMRush is reporting an average volume, which they define as “the average number of queries of this keyword in a month, for the corresponding local version of Google.”

I say all of that to show you that each company is filtering and organizing data differently, and likely using different sources to arrive at different numbers. And that’s why they may be different in the Raven system.

Thinking of you,

Nate

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Dear Raven, What types of keyword traffic can I report?

Dear Raven,

“I am creating an extensive keyword report and I was wondering, what is the difference between the following two options for showing Google Analytics under the “Ranking: Keyword History” module?

1. Show Matching Engine Traffic


2. Show All Search Traffic

Thank you!

— Thomas R.

Thomas R.,

As you know, here’s how you can report the history of a keyword’s search engine results:

1. Go to Reports > Wizard.


2. Add or edit a report.


3. Add a “Ranking: Keyword History” module.

If you have Google Analytics synced for a Website, in the “Ranking: Keyword History” module there will be a “Google Analytics” menu. This is where you can opt to include Google Analytics keyword data alongside your keyword search engine ranking data.

In Metrics > Google Analytics > Keyword, you can can click on a keyword link for more details. This is where you can see how the visits for a keyword break down per search engine.

As you pointed out, the “Google Analytics” menu in the “Ranking: Keyword History” module allow you to either “Show Matching Engine Traffic” or “Show All Search Traffic.” Below are example of these options applied to a report.

Show Matching Engine Traffic divides up visits per search engine. Notice how the the two traffic graphs vary.

Show All Search Traffic shows total keyword visits for all engines in each ranking report.

If you want to learn all our Report Wizard can do, check out the reports section of our Knowledge Base.

Thinking of you,

Nate

Our Dear Raven column needs your love

In our Dear Raven column, each Monday we respond to love letters from users and address common issues to keep you informed of the best ways to use Raven. Know you can contact us within Raven or email us at support@raventools.com whenever you have a question about how to use our tools or have a feature request. But if you think others might have your same question or want us to publish an answer in this column (or just send us a love letter!), email DearRaven@raventools.com. We promise to love you back.

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