Did You Know? Use custom types for better link reporting

When it comes to reporting on links, you need more than general details to help measure your campaign. One of those important details is the type of websites you’re building links from. You’re probably not surprised to hear that it’s important to build links from trusted, relevant websites. But what you may not know is, Raven’s Link Manager can help you easily keep track of the types of websites your building links from.

By default, when you add a link to Raven you can classify both the link type and the website type using one of our general labels, such as “Blog Comment” for link type or “Corporate Blog” for website type. But you can also add or change these labels. For example, instead of saying you built a “Directory Link,” take it one step further and classify the website type as “Travel Directory” or “Real Estate Directory.”

To add a custom website type, open up any Link Record in Raven and scroll down to the Website Details section. Then just add the name of your custom website type and press “ok.”

Now when you run link reports in Raven, you’ll see the types of websites you and your team are and have built links from. Based on the performance of your SEO campaign, you can then make adjustments to the types of websites you’re building links from.

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Dear Raven, What types of keyword traffic can I report?

Dear Raven,

“I am creating an extensive keyword report and I was wondering, what is the difference between the following two options for showing Google Analytics under the “Ranking: Keyword History” module?

1. Show Matching Engine Traffic


2. Show All Search Traffic

Thank you!

— Thomas R.

Thomas R.,

As you know, here’s how you can report the history of a keyword’s search engine results:

1. Go to Reports > Wizard.


2. Add or edit a report.


3. Add a “Ranking: Keyword History” module.

If you have Google Analytics synced for a Website, in the “Ranking: Keyword History” module there will be a “Google Analytics” menu. This is where you can opt to include Google Analytics keyword data alongside your keyword search engine ranking data.

In Metrics > Google Analytics > Keyword, you can can click on a keyword link for more details. This is where you can see how the visits for a keyword break down per search engine.

As you pointed out, the “Google Analytics” menu in the “Ranking: Keyword History” module allow you to either “Show Matching Engine Traffic” or “Show All Search Traffic.” Below are example of these options applied to a report.

Show Matching Engine Traffic divides up visits per search engine. Notice how the the two traffic graphs vary.

Show All Search Traffic shows total keyword visits for all engines in each ranking report.

If you want to learn all our Report Wizard can do, check out the reports section of our Knowledge Base.

Thinking of you,

Nate

Our Dear Raven column needs your love

In our Dear Raven column, each Monday we respond to love letters from users and address common issues to keep you informed of the best ways to use Raven. Know you can contact us within Raven or email us at support@raventools.com whenever you have a question about how to use our tools or have a feature request. But if you think others might have your same question or want us to publish an answer in this column (or just send us a love letter!), email DearRaven@raventools.com. We promise to love you back.

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