Showing posts with label Know. Show all posts
Showing posts with label Know. Show all posts

Saturday, 25 June 2011

Did You Know? Use custom types for better link reporting

When it comes to reporting on links, you need more than general details to help measure your campaign. One of those important details is the type of websites you’re building links from. You’re probably not surprised to hear that it’s important to build links from trusted, relevant websites. But what you may not know is, Raven’s Link Manager can help you easily keep track of the types of websites your building links from.


By default, when you add a link to Raven you can classify both the link type and the website type using one of our general labels, such as “Blog Comment” for link type or “Corporate Blog” for website type. But you can also add or change these labels. For example, instead of saying you built a “Directory Link,” take it one step further and classify the website type as “Travel Directory” or “Real Estate Directory.”


To add a custom website type, open up any Link Record in Raven and scroll down to the Website Details section. Then just add the name of your custom website type and press “ok.”


Custom Website Type


Now when you run link reports in Raven, you’ll see the types of websites you and your team are and have built links from. Based on the performance of your SEO campaign, you can then make adjustments to the types of websites you’re building links from.



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Friday, 24 June 2011

Know when your bus is late with live transit updates in Google Maps

(Cross-posted on the Lat Long Blog and Mobile Blog)



Often when I’m taking public transit, I arrive at my stop on time only to anxiously check my watch and look down the street for my bus, which is running late once again. Those extra minutes I’m forced to wait seem like an eternity, and the only information I can access on my phone is when the bus was supposed to arrive.



Starting now, Google Maps for mobile and desktop can tell you when your ride is actually going to arrive with new live transit updates. We partnered with transit agencies to integrate live transit data in four U.S. cities and two European cities: Boston, Portland, Ore., San Diego, San Francisco, Madrid and Turin.







When you click on a transit station or plan a transit route with Google Maps and there are delays or alerts related to your trip, you’ll now see “live departure times” (indicated with a special icon) and service alerts.



Live transit departure times after tapping on a station


Live service alerts when receiving transit directions


Live departures and alerts on desktop


We’re working with our public transit partners to help them provide live data to more people in more cities. You can get live transit updates in the latest version of Google Maps for mobile (requires Android 1.6+), as well as Google Maps on all supported desktop and mobile browsers.






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